No Snivelling

Not sure how I missed Karen's new website feature, a new Urchin Store blog, but I did... error corrected, however!

Karen's using it to highlight new merchandise that she gets in the store, with images, descriptions, etc. I've been hoping she'd do this for a long time... it's a much easier way for customers to be notified when unique merchandise arrives, and it reduces the need for retailers to send email every time there's a new arrival. Then, if a monthly summary email is sent to all customers, it's easy to point them to more information on the blog and possibly entice them to sign up for more frequent (and meaningful) updates via the blog.

Kudos, Ms. Cho!

Labels: urchin, urchin seattle